Specializing in Marketing Communications, SEO / Social Media, Graphic Design, and Web Site Management
Talented, results-producing Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing projects in support of business goals and objectives. A creative thinker recognized for strong project management and communication skills. Demonstrated success in driving growth in targeted markets through implementation of key projects.
My experience boosts an extensive background in directing all phases of both the creative and technical elements of marketing initiatives in an effort to conceptualize and style approaches to interact with a target market utilizing readily available Internet technologies like e-mail, newsletters, web-site, social media, and the like.
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Areas of Expertise:
ü Marketing
Communications:
Define and execute ongoing communication programs, including email blasts,
newsletters, and social media. Produce written content for blog, website, promotions, collateral, and press releases. Coordinate and follow-up for trade shows and
speaking engagements. Implementation of customer engagement and lead nurturing
programs. Lead and guide peers in order to create and deliver projects that
ensure congruence with objectives.
ü Social Media and SEO: Manage day-to-day activities of online
marketing and social media presence to ensure a consistent and high quality
consumer experience. Responsible for managing all search engine optimization
activities including strategic site design, content, and proper keyword tactics
in an effort to drive traffic. Ongoing site
audit and analysis for rankings and determining improvements.
ü Web Site Management: Visual design and content management, which includes crafting of targeted messages that engage the reader with a strong call to action. Managing the review cycle of Web content with associated content owners. Keyword and SEO optimization.
ü CRM and Database Management: Build and implement customer relationship management tools. Maintain and improve the integrity and usability of system while customizing to fit business requirements, including creation of automated processes, sales reports, and user training programs. Marketing data and ROI analysis.
ü Media - Advertising and Press Relations (PR): Coordinate content, printing, and distribution for various publications. Administration of day-to-day communication with vendors (ad agencies, PR groups, Analysts) on current projects. Write and edit content for press releases, campaigns, advertisements, case studies, etc.
ü Project Management / Program Operations: Create and document standardized procedures and streamline processes. Develop internal programs for use within organization. Train staff for use of programs and ensure all processes and procedures are understood. Recommend and implement new policies and/or procedures to enhance department operation, streamline order processing, and increase customer support and satisfaction.
ü Strategic Planning: Develop tactical marketing strategies for increased company visibility in target markets. Expertise in creating highly effective campaigns and promotions that drive results. Day-to-day management and execution of integrated marketing communications. Analyze and summarize effectiveness of marketing programs, including ROI and other relevant business metrics.
ü Business Development: Identify, qualify, and nurture new
opportunities resulting in an active pipeline and a high rate of closed deals.
Perform constant industry research and analysis in an effort to identify strategic
target markets based on most prosperous service offerings. Maintain
communication with management to ensure sales and marketing efforts align with
business goals. Proven track record for engaging new deals, securing meetings
for hand-off to sales, timely follow-up, and playing an active role in
increasing close rates.
PROFESSIONAL EXPERIENCE
PMO Commercial Operations Manager, 2012 – Present
Philips Healthcare North America (PHNA) – Bothell , Washington
Assist Commercial Operation’s Program Management Office leadership in creating, implementing, and administering the commercial program management operations, including managing the program roadmap, portfolio, best practices, PMO communication, marketing, and change.
Select Accomplishments:
- Development Program Management SharePoint site used to guide project managers through projects in an effort to accomplish program objectives through Lean initiatives.
- Established the quarterly internal communication newsletter for Commercial Operations PMO, distributed to over 100 members of the Philips Healthcare organization, including company executives, field sales, and marketing staff members.
- Major contributor to creation of key messaging for communications within the organization as it relates to current and future program initiatives that drive our roadmap.
- Production of application training videos used by various teams within PHNA to leverage sales inefficiencies in M2O and O2C efforts.
- Provide data analysis in support of commercial operations CRM.
Marketing Communications Manager, 2009 – 2012
IntegrIT Network Solutions, Inc –
Lynnwood ,
Washington
Support the company president in support of overall business objectives; manage day-to-day marketing tasks and sales development, and handle customer relations and communications. Responsible for generating sales leads and business development support and management of CRM.
Work with core management in developing yearly marketing plans focused on growing existing business and targeting new business by identifying, developing, and proactively implement Marketing Communications strategies and tactics to build awareness.
Select Accomplishments:
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Development of highly effective marketing plan strategies, which resulted in a substantial increase of brand recognition in less than one year.
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Implementation of online marketing campaigns, social media strategies, and an improved website for both content and search optimization, increasing web traffic by over 600%.
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Utilization of multiple business development tactics to develop new prospects, secure consultations, and continued lead nurturing, which resulted in a customer base increase of over 200%.
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Streamlined processes by customization and build-out of CRM system with automated workflows and marketing tracks, which triggered auto-generated communications and assignments based on type.
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Revamped Website and implemented blog for continuous enhancement of SEO and SEM results.
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Built and effectively managed company's entire social media platform, including Facebook, Twitter, Google+, and LinkedIn, which became top website referral sources.
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Developed and executed a variety of online and email marketing campaigns, integrated with CRM and Website, creating ease of lead capture, deal tracking, and campaign ROI.
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Defined and produced ongoing marketing communication programs, including newsletters, blog, media relation, article submissions, and case studies.
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Composed and designed new suite of collateral pieces, one-sheets, advertising and promotional items, and sales presentations.
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Created strategic marketing and advertising campaigns, including design and content for Website landing pages, with strong call-to-action, garnering significant results.
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Established customer relations program, which included customer feedback system, resulting in continuous, quality improvement initiatives and client satisfaction.
Marketing Communications Specialist, 2004 – 2009
Nokia Siemens Networks (formerly Myrio Corporation / Siemens AG COM)
Developed and managed a wide range of marketing tools, including design of promotional materials, electronic-media marketing campaigns, email, and Web site content. Responsible for elements of planning, developing, and implementing communications projects in the areas of advertising and promotional programs, and trade shows. Tracked marketing program statistics and generated complex sales and revue reports. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to in order to guide the creation of marketing materials and ensure congruence with objectives.
Select Accomplishments:
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Developed and deployed company CRM tool and produced suite of Salesforce.com communication tools, focused on streamlining marketing campaign production, sales funneling from lead to contract, and tracking customer and revenue statistics.
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Constructed and wrote all CRM system training materials, best practice one-sheets, and conducted training classes for all company personnel.
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Integrated HTML web forms onto company Web site, allowing auto data capture from site to CRM tool, which seamlessly generated and automatically delivered sales leads via email to perspective team members based on type and region.
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Given full creative charge in designing product, event, and promotional print materials, as well as building and executing corresponding marketing campaigns and communications.
- Led efforts to set up product specific pages for new, corporate Web site and took the initiative to keep information and documentation current and fresh at all times.
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Effectively executed industry and customer Webcasts/Webinars, from vendor management to topic research and speaker coordination, helping company achieve a crucial customer communication goal.
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Full creative responsibilities and delivery of quarterly electronic newsletters to over 1,500 US subscribers and 75 employees, unifying product messaging across all channels and simplifying customer updates via one information channel.
- Developed Customer Feature Request tool, providing product management with a much more efficient process in which to capture requests and generate visually appealing reports for ease of sorting and prioritizing.
Key Contributions:
- Marketing efforts validated the company’s presence in the industry and resulted in increased prospect pipeline and additional customers.
- Recognized and awarded for coordinating and running successful events, hosting customers, partners, and media who traveled from both inside and outside of the
- Successfully launched Customer Information Portal resulting in 100% customer satisfaction and contributed to division reaching a key, yearly target goal.
Sales Administrator, 2003 – 2004
Provided dynamic Sales Administrator support for growing Sales group, ensuring
customers and resellers were consistently provided with excellent service
relating to product and pricing information and inquiries regarding their
accounts, orders, invoices, repairs, and returns. Provided expertise in CRM
Operations, influencing change and driving user adoption of sales tools and
programs.
Select Accomplishments:
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Developed and led execution of CRM database sales tool, including training of all sales group members.
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Successfully streamlined and maintained customer/reseller sales reporting tool.
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Formulated several complex reports, giving company executives effective analysis at a glance.
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Maintained relationships with domestic and international sales representatives and acted as point of contact between sales reps and company.
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Very affective at working closely with and expediting activities between sales, accounting, and production departments to resolve billing, shipping, and other various customer issues.
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Very affective at working closely with and expediting activities between sales, accounting, and production departments to resolve billing, shipping, and other various customer .
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Consistently ensured orders were received and shipped in a timely manner by verifying and coordinating information with production scheduling, plant shipping, and customer service departments.
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Successfully streamlined and maintained customer/reseller sales reporting tool.
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Formulated several complex reports, giving company executives effective analysis at a glance.
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Maintained relationships with domestic and international sales representatives and acted as point of contact between sales reps and company.
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Very effective at working closely with and expediting activities between sales, accounting, and production departments to resolve billing, shipping, and other various customer issues.
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Consistently ensured orders were received and shipped in a timely manner by verifying and coordinating information with production scheduling, plant shipping, and customer service departments.
Sales and Marketing Coordinator, 2001 – 2003
Royal Journeys – Kenmore, Washington
Worked closely with company executive and sales staff to generate sales support packets and proposals and prepared post-sale packages and documentation for customer use.
Select Accomplishments:
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Enhanced departmental operations and streamlined processes, resulting in increased productivity
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Given full creative responsibility to manage creative content for company web site, correspondence, and literature
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Streamlined complex mail merge process resulting in a streamlined mass mailing projects for large direct mail campaigns
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Expertly managed and maintained sales database and created set of standard sales and marketing reports for easy analysis
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Efficient in generating a high volume of sales support packets and proposals with accuracy and attention to detail
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Set high standards in handling customer service inquiries and management of vendor coordination
=================================================================== Other
Experience ===================================================================
ü SALES COORDINATOR – vCUSTOMER CORPORATION 2000 to 2001
ü EXEC SALES & MARKETING ADMIN – SASCO ELECTRIC 2000
ü SALES & MARKETING COORDINATOR – THE WATSON GROUP 1999 - 2000
ü EXECUTIVE ASSISTANT TO CIO – LAPLINK (Traveling Software)
1998
ü SALES COORDINATOR – KOMO TELEVISION
(Fisher Broadcasting) 1993
to 1998
ü OFFICE & ACCOUNTS MANAGER – CASCADE SERVICES 1987
to 1993
EDUCATION
Certifications – New Horizons Computer Training
- Microsoft Office Professional Suite Certification
- Adobe PageMaker and Photoshop Certification
- Access Database Certification
College – Shoreline Community College
- Business Administration
- Office Administration
PERSONAL ATTRIBUTES
Thrives in a changing and challenging role. Combines a focus on achieving goals with thoughtful analysis and judgment. Results driven; champion at delivering to deadlines. Focused; yet flexible at accommodating unforeseen changes. Well-suited for environments where clarity of thinking and fluency of communication are critical.
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Extremely well organized, efficient, and detail oriented. Effective in planning, organizing, and executing multiple assignments simultaneously and taking a proactive role in anticipating and implementing the needs of the organization.
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An outstanding contributor whether working independently or in team settings. Ability to deal tactfully and effectively with people. Independently resolves administrative issues quickly and professionally
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Strong communication skills in projecting a strong positive image. Adept at communicating with management, vendors, and internal departments to coordinate overall sales efforts
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Consistently exceeds objectives with accomplishments in developing and executing a variety of creative and operational projects, managing data, and learning new technology
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Expertly skilled at identifying and documenting new procedures, such as recommending and developing solutions that can be implemented to address issues and improve sales process and efficiency, resulting in exceeding objectives.
REFERENCES
- View endorsements and additional career details at www.linkedin.com/in/julierice
